Running a retail business takes a lot of work, but there can be great financial rewards if you stick with it. As your business gets more popular, you might want to consider a small expansion plan that would put your business in places people might not normally see it. The brick and mortar store is still very much alive. It just takes some creativity to make it successful.
Get Into The Mall
Most small retail businesses avoid renting mall space because it can be expensive, but what about renting part of the hallway? Mall kiosks are great ways to add another location to your business without adding a lot of overhead. The best part about a kiosk is that you can move it to another part of the mall if you find a spot that gets more foot traffic.
Try The Swap Meets
The local swap meet (also known as a flea market) rents out booths on the weekends to any business that wants one. You should rent one for a few Saturdays at a swap meet that is many miles from your retail store and see if you can attract a new crowd of customers. You can even set up at a swap meet the next town over to see if it might be worth expanding your business into that town.
Most communities have events where vendors set up and sell products either for charity or for profit. These types of events usually draw a lot of local people, and many of those people might be unfamiliar with your business. You should try renting a spot at some community events and see what kind of response you get.
There are many retail business owners who are simply not interested in taking their business online. For those business owners, there are plenty of ways to temporarily expand their businesses to reach out to new customers and test out new markets.